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Build a better brand using the power of the Collective

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Whether you have a big idea and not much else or you are an established brand looking to innovate, communicate or scale, we help you discover and leverage opportunities for growth.

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Harness the visionary, connect-the-dots thinking of a seasoned CMO without the long term commitment.

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Save time, money and frustration with a flexible, on-demand, bespoke team.

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Get access to a painstakingly curated network of top notch specialists under one virtual roof.

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Eliminate the need to find multiple partners.

We are not a traditional agency. Rather, we are a small and savvy collective of like-minded professionals who work at the cusp of culture, creativity and business strategy to make your brand relevant and meaningful. We simplify and elevate every touchpoint of your business so that you can thrive in a world that is changing at breakneck speed.

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Our Founder

Radhika Butala is the founder of The Better Collective. She is a seasoned marketing and communications leader with over 18 years of experience building integrated marketing programs that drive brand awareness, reputation, value and business growth across Mumbai, Washington DC and New York.

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